Motivate with a Memorable “Vision Phrase” that Matters
When you communicate a memorable vision phrase that matters, the people you lead will be more motivated to help achieve it.
Recently I was helping run workshops on leadership at Texas Christian University (TCU), a university of just under 10,000 students based in Fort Worth, Texas. TCU is one of the hottest schools in America. It receives around 20,000 applications a year for 1,800 freshman openings.